
Digital Marketing Pro
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DESCRIPTION
The goal of training is to upgrade the skills and knowledge of Digital Marketing Specialists,
increase Pro tools usage and approach.
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The training is specially designed for the Digital Marketing Specialists.
KNOWLEDGE TO BE GAINED
Main topics to discuss:
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TOPIC 1 - Pro Tools in DM
- Pro SEO or how to get leading positions
- Pro Tools in DM (Best of best)
- Google Tag Manager (Practice)
- Kickass Content (Practice)
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TOPIC 2 - Digital Advertising Pro
- Strategy and Mediaplanning
- KPI's in Digital Promotion
- Advertising Campaigns, Testings and Measurement
- AdWords dive for pros (Practice)
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TOPIC 3 - Design Marketing in Digital
- UI/UX design principles in DM
- Design efficiency and optimisation
- Neuromarketing standards in design
- Testing and measurments in DM (Practice)
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TOPIC 4 - Agile in Digital Marketing
- Real Time DM
- Scrum Methodology
- Kanban and Scrumban (Practice)
- Saving Time and Money to get results
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TRAINING DETAILS
Start day: Dec 7, 2019
Duration: 4 hours | 8 days
Days & timing: Monday and Thursday at 18:30-21:00
Training fee: 75 000 AMD (for the entire course)
Fee per Topic: 28 000 AMD
Benefits: Standard Certificate and Slice Academy Certification availability
PRE-REQUISITES
Marketing, PR, Economist, Digital Marketing or IT background or knowledge is needed.