Digital Marketing - UPGrade Session

 

 

 

DESCRIPTION

The goal of training is to realize the significance of Digital Marketing and develop skills and knowledge needed to implement and improve the Digital performance of any company you want.

 

The training is designed for the Marketing Specialists, Marketing and PR Managers and for them, who has a Marketing, PR, Economist or IT background and want to continue in the Digital Marketing.

 

TRAINERS

 

 

 

 

 

 

KNOWLEDGE TO BE GAINED

Main topics to discuss:

 

• TOPIC 1 - Digital Branding and Positioning 

-          Digital Positioning and Content

-          Digital Branding (practical tools)

-          Design Marketing in Digital

 

• TOPIC 2 - Website and SEO 

-          Web Site as a Broadcasting Tool

-          Web Site Performance

-          Webmaster without Coding – Practice

-          Search Engine Optimization (SEO) and Organic Search – Practice

-          Secret Tools in SEO

 

• TOPIC 3 - Search Engine Marketing (SEM)

-          SEM Tools and their Usage

-          PPC (Pay Per Click) advertising and SEA – Practice

-          PPC Performance and Optimization– Practice

 

• TOPIC 4 - Social Media Marketing (SMM) 

-          SMM Specifications and Tools

-          Content Marketing and Strategy

-          SMM in Contemporary Digital Marketing and SMO

 

• TOPIC 5 - Digital Advertising 

-          Sorts of Digital Advertising

-          Digital Advertising Platforms and Formats

-          Digital Advertising Insertion - Practice

-          Digital Advertising Strategy and Media planning – Practice

 

• TOPIC 6 - Email Marketing

-          E-mail Marketing Tools - practice

-          E-mail Marketing Standards

-          E-mail Strategy

 

• TOPIC 7 -  Mobile Marketing 

-          Mobile Promotion

-          Mobile Strategy - Practice

-          Mob sites, Mob Apps

-          Mobile Advertising Specifications - Practice

 

• TOPIC 8 – Analytics in Digital Marketing

-          Analytics Tools in Digital Marketing

-          Dimensions and Metrics

-          Google Tools - Practice

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• TOPIC 9 – E-Commerce

 

-          E-Commerce as an online shop form

-          How to create e-commerce system

-          M-Commerce 

 

 

Start day: Apr. 23, 2020

Duration:  40 hours | 20 days (main duration without bonuses)

Days & timing:  Tuesday and Thursday at 18:30-21:00

Training fee:  128 000 AMD (for the entire course)

 

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+ additionally

 

• Digital Marketing PRO Tools (4 hours)

-          PRO Content Marketing

-          PRO Tools by Google

-          PRO advertising and other Promotion

-          PRO Analytics

TRAINING DETAILS

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Duration:  4 hours | 2 days (main duration without bonuses)

Days & timing:  Tuesday and Thursday at 18:30-21:00

Training fee:  28 000 AMD (for the entire course)

 

Digital Marketing + PRO Tools

Training fee:  149 000 AMD (for the entire course)

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Special Offer: Digital Marketing+PRO Tools 126.000 AMD until April 7 

 

Benefits: Standard Certificate and Slice Academy Certification availability

 

PRE-REQUISITES

Marketing, PR, Economist or IT background or knowledge is desirable.