DESCRIPTION

This training is specially designed for better understanding of advertising concept, content and promotional channels, promotion strategy, as well as for systematizing knowledge in this area. Advertising and Mediaplanning training course is more useful when learning fundamental marketing.

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KNOWLEDGE TO BE GAINED

Main topics to discuss:

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• TOPIC 6 - Advertising and Mediaplanning

-      Creative advertising and formats

-      Media insertions

-      Media planning and sales analysis

-      PR and Media relations

-      BTL and Sales stimulation

-      Non-advertising promotion tools

TRAINING DETAILS

Start day: Oct 20, 26, 27, Nov 2,3  2019

Duration:  18 hours /  5 days

Days & timing:  Weekend course 12:30-17:00

Fee:  49 000 AMD

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Benefits: Standard Certificate with AITC approval and Slice Academy Certification availability

 

PRE-REQUISITES

Marketing, PR, Economist, Project Management background/knowledge can be desirable.