DESCRIPTION

This training is specially designed for better understanding of advertising concept, content and promotional channels, promotion strategy, as well as for systematizing knowledge in this area. Advertising and Mediaplanning training course is useful when learning fundamental marketing.

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KNOWLEDGE TO BE GAINED

Main topics to discuss:

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• TOPIC 6.3 - Mediaplanning and Sales

-      Media insertions

-      Media planning and sales analysis

-      Sales channels using media

-      Media relations for sales

-      How to measure media effectiveness

-      The correlation between advertising and sales for different media

TRAINING DETAILS

Start day: 26, 27 Oct 2019

Duration:  8 hours /  2 days

Days & timing:  Weekend course 12:30-17:00

Fee:  28 000 AMD

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Benefits: Standard Certificate with AITC approval and Slice Academy Certification availability

 

PRE-REQUISITES

Marketing, PR, Economist, Project Management background/knowledge can be desirable.