DESCRIPTION

​

PR in marketing is used for better positioning of the brand, as well as positive image making and reputation management. This module will help you concentrate on PR strategies and Media Relations to generate the best performance.

 

KNOWLEDGE TO BE GAINED

Main topics to discuss:

​

• TOPIC 6.4 - PR and Media Relations

-      What is PR about

-      How to use PR in the business?

-      How to set up better media relations

-      How to measure your performance

TRAINING DETAILS

Start day: Nov 2, 2019

Duration:  4 hours /  1 day

Days & timing:  Weekend course 12:30-17:00

Fee:  28 000 AMD

​

Benefits: Standard Certificate with AITC approval and Slice Academy Certification availability

 

PRE-REQUISITES

Marketing, PR, Economist, Project Management background/knowledge can be desirable.